Our Story: Where Tradition Embraces Sustainability
Where it all started: Embracing heritage in a new land
In 2019, when our founder, Deepika Sigamani, set out on a journey from Chennai to Canada, she packed more than just belongings — she carried with her a precious piece of her heritage: her mother's Kanchivaram saree. Amid the unfamiliarity of her new surroundings, its familiar folds became a connection to her roots.
As she settled into her new life, Deepika noticed a shared longing among fellow immigrants: the desire for the vibrant colours and intricate designs of South Asian fashion. Yet, in Canada, access to such attire was limited, with affordable, in-trend, high-quality options sorely lacking.
Introducing Rent A Pleat
In her determination to bridge this gap and shatter the stereotypes surrounding South Asian offerings (let's face it — those South Asian outfits we see on the silver screen are as outdated as VHS tapes), Deepika conceived Rent A Pleat — a doorway to accessible and inclusive style.
Empowering through fashion and sustainability
Don't be fooled into thinking Rent A Pleat is merely about fashion. It's a platform deeply rooted in social responsibility. Our inspiration stems from circular fashion, empowering us to pioneer sustainable practices that benefit everyone.
Who benefits?
Customers
Our rental platform offers customers the opportunity to access premium South Asian fashion at a fraction of the cost of purchasing outright. Whether you're attending a wedding, festival, or cultural event, Rent A Pleat provides a convenient and affordable solution for outfit needs.
Environment
Renting clothing promotes sustainability by reducing the demand for new production. By opting to rent rather than buy, you're contributing to the conservation of resources and minimising fashion waste.
Cultural Diversity
Rentapleat celebrates cultural diversity by offering a diverse range of South Asian attire, thereby promoting inclusivity and appreciation for different traditions and customs.
Everyone feels at home with Rent A Pleat
At Rent A Pleat, we believe that fashion is more than just clothing — it's a reflection of who we are, where we come from, and what we stand for.
As we take our first steps into a niche market, we remain steadfast in our vision of creating a democratised and environmentally conscious fashion industry in Canada. Rooted in the mission to champion the beauty of South Asian fashion, we hope to integrate comfort, tradition, and sustainability, cultivating a welcoming space where everyone finds a sense of home.
Want to join us on this journey as we celebrate diversity through the beauty of South Asian fashion? Step into our world!
